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There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.

How to Command Higher Fees by Positioning Yourself as an Expert

This article was contributed by Ian Vadas. When a client contacts you, one of the first things you do is respond to them with an email asking them about the project, probably by using some kind of client questionnaire. At this early stage, it’s critical to set the right tone, before the prospect has formed an opinion of you and what working with you might be like. One way to do that is by making sure you avoid asking the wrong kind of questions. Instead, you’ll want to ask the kind of questions that position you as an expert. (Hint: experts make more money.) Today I’m going to show you what kind of questions you should avoid and give you examples of better questions to ask. There’s also a special FREE bonus to help you even further at the end. Let’s jump into the details. Order-Taker Questions (Bad) What are order-taker questions? Order-taker questions are questions that ask a client to be prescriptive or give their personal design preferences. They are the equivalent of, “Would you like fries with that?” These would be questions like: “What colors do you like?” “What style of fonts do you like?” Or, “How many...

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