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There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.

Animals in Logo Design: Past & Present

This article was contributed by Robert Everett. Consider for a moment what well-known brands have for their logos. It may be an abstract representation of a half-bitten apple, a highly-stylized letter “M,” more probably, it’s an image of an animal. Emblems and logos serve an explicit purpose,  they are vital in establishing a brand image. The design of a logo sometimes goes beyond the concept of simple aesthetics and can be used to describe core values of the brand. That’s why companies and corporations spare no expenses when creating one. Brand power is a powerful marketing tool, and it can easily draw people in with a relatable image. Logos and underlying themes By giving an additional layer to a piece of work (art, literature, etc.), artists can express new meaning and complexities. Symbolism can be applied to nearly everything. Not every logo can be easily distilled to its core, however. And not every logo has a meaningful story behind it. Keep in mind that there may be perceived symbolism, actual symbolism, and possibly lack of it altogether. Our perception of animal designs can be biased and swayed, but in either case, animal designs are popular for a reason. Why animals...

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