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There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.

14 Psychological Triggers That Boost Sales Like Crazy!

The subconscious mind has a lot to answer for when it comes to consumer behavior and understanding how it works can unlock a huge benefit for marketers. Consumers may like to think that they are happily clicking along the virtual aisles, looking to make purchases that that they put some “thought” into, but in reality – they’re at the mercy of their own psychological triggers. What’s ending up in their shopping cart has a lot more to do with clever “neuromarketing” than a conscious choice. This does not mean that they are being hypnotized against their own will, but rather that digital marketers have learnt how the human brain works and are giving consumers the perfect solutions that will ignite their psychological triggers. Directing Desire After a shopping spree, a consumer could be asked to justify the choice of the products in his or her cart. He or she would most likely spout loads of different plausible solutions to explain the purchases. Perhaps the consumer has always had that brand or that the product just seems better than the rest. But in reality, the “neurodesign” of the product is what has ignited that consumer’s desire to buy. So as a...

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