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There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.

8 Winning Instagram Tips for Your Business

This article was contributed by Mark Velarga. You have an amazing brand, and you want to maximize your customer engagement via Instagram. But how should you go about doing it? With over 700 million monthly users, Instagram is a veritable gold mine for engagement, helping businesses to connect with their customers and increase sales without having to fork over a fortune for travel and paid advertising. But how? The task may seem daunting at first, but with the right plan of attack, anyone can get results. If you’re looking to increase your following, engagement and customer base on Instagram, check out the following 8 steps to build a roadmap for Insta-success! Create an Instagram Business Account Did you know that Instagram’s engagement rate is about 2.26%? That’s over 2% higher than both Twitter and Facebook! Obviously, there’s tremendous potential on the platform that growing businesses would be foolish to ignore. So where to start? Like any other successful endeavor, it begins with building a solid foundation, and the first step involves creating a business account. You have two options: either convert an existing personal account or start from scratch. With a business...

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