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There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.

Expert tips from Frank Body on how to build a distinctive brand

Bree Johnson is a 2017 winner of the Veuve Clicquot New Generation Award for showing “innovation, audacity, and fearlessness”. She is also the co-founder of the sassy beauty brand Frank Body. Here Johnson shares how to leverage simple yet distinctive design and social media to build a cult-like following. While finishing her Journalism degree, Johnson[.....]

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