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There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.

It’s not marketing – it’s making friends at scale

Most bloggers use Instagram, Pinterest, Facebook and Twitter to cultivate their audiences. But lifestyle and party blogger Ashley McAllister has a knack for making friends (and clients) through email subscriptions – something very few bloggers, or businesses, get right. Canadians party differently than their Stateside counterparts, according to Ashley McAllister, blogger at The Party Girl[.....]

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