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There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.

Why weird works: copywriter Kira Hug on branding with personality

Conversion copywriter and podcast host Kira Hug talks about her journey to build her brand and why strategically-crafted visuals are so important for connecting with the right people. “This might sound strange coming from a copywriter – who should, presumably, eat, sleep and poop words – but I love me some visuals.” Kira Hug isn’t[.....]

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