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There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.

How a love for parties helped Jessica Lighter find her calling

Brands like Pier 1 and Target regularly find Jessica Lighter, of The Celebration Stylist, through her Instagram posts. In fact, despite her accomplishments as a party planner and blogger, she says the community she’s made on Instagram is what she’s proudest of. Here she talks about how she built a following of thirty-thousand highly engaged[.....]

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