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There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.

Flowering Instagram, Martha Stewart and the world

Floral designers Alicia and Adam Rico focus on just two ways to reach the brides who’ll love their style. They use print media as a springboard to grow their audience and a carefully curated Instagram page to nurture brides-to-be. The unintended consequence: travel opportunities. When Alicia Rico and her husband Adam Rico first began their[.....]

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