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There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.

How one event planner uses lifestyle photography to promote her work

Event planner Rachel Senner makes business personal by promoting her work and herself at the same time – through lifestyle photography. The result, an experience that looks like so much fun her followers can’t wait to work with her. Vendors at a pop-up shop party seem to sprout overnight, like mushrooms. It looks so simple.[.....]

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