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There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.

7 Essential Questions to Define Your Brand

This article was contributed by Emerson Stone. Branding is more important to your business than ever. A strong brand identity increases the value of your company, motivates and provides direction to employees, and creates a strong follower base. Contrary to what many believe, branding comes down to much more than memorable logos. Your brand is the sum of people’s perception of your products, vision, and content. Everything from your voice on social media to your packaging design influences the perception that others have of your brand. Branding can be the difference between customers buying from you or buying from your competitors. Improving your brand identity begins with understanding your current brand identity. If you don’t exactly know your brand identity, here are seven questions to help you uncover your company’s brand. 1. Why Does Our Company Exist? This is a question that you should ask yourself every day as a business owner or investor. Simply put, why should people care about your company? Why do you get out of bed every morning? Simon Sinek gives a great explanation of why some businesses are great and others aren’t in his TED Talk. The best businesses follow the...

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