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There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.

The story behind the HRC’s viral equal sign logo

There aren’t many nonprofit logos that become part of the cultural zeitgeist. Fun consumer brands like Coca-Cola and Nike are associated with color palettes, fonts, and shapes that are instantly recognizable. But nonprofits have rarely been known for their shareable and eye-catching designs. Until the Human Rights Campaign, the organization that advocates for LGBTQ equality.[.....]

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