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There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.

How one nonprofit is changing the image of charity through design

For a non-profit tackling complex and sometimes tragic issues, good design might not seem like a priority. But for charity: water, eye-catching images are their secret to success. Most people don’t think about where their next cup of clean water is going to come from. But for 663 million — one in 10 people across[.....]

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