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There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.

The ultimate guide to yearbook marketing: How to make your yearbook a sell-out success

Assemble yearbook committee! It’s that time of year. You’ve been working around the clock to get your yearbook design looking incredible and now it’s time to get it into the hands of students and their families. But have you thought about how you’re going to market your project? Between the buzz of events, exams and competitions[.....]

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