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There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.

Strong branding from the start: launching a beautiful business

Alex Lawson launched ARLO BLAK in November 2016. With a background in PR, she knew the importance of design for branding, and the power of social media for promotion. She’s put that knowledge to work with the launch of a successful new beauty brand. Design and social media are two things that go along way[.....]

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