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There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.

A step-by-step guide to creating a style guide for your startup

Creating a style guide for your business is integral to the branding process. Your style expresses so much about you – your value to customers, what you care about, the emotions you wish to convey, the experience you hope to provide. It’s every wish you have for your business, visually expressed. And, once you decide[.....]

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