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There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.

Writing an effective design brief: Awesome examples and a free template to get you started

You’ve gotten a lead on a really sweet client. The kind that makes you do a happy dance. You quickly research their company, their branding and their social media outlets. You’re ready to make a Skype date to talk about their needs and goals. You usually grab a pen and pad and scribble notes while[.....]

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