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There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.

Can Design (Help) Save Your Business?

This article was contributed by Anthony Wood, the Global Managing Director of Shillington Education. It was the best of times, it was the worst of times. It was the age of cash flow, it was the age of negative receipts. It was the time of great celebration, it was the time of unparalleled stress. Running your own business is one of the most intense things you can do. There’s nothing more rewarding than running a great team and blowing past all your goals, whether it’s introducing a new technology to a stagnant industry or carving out your own little corner of a massive market. There’s also nothing more stressful than a business on its last legs. Many entrepreneurs sink their life savings into big projects, and face both personal and professional ruin should their business fail. Yet struggling entrepreneurs may overlook one investment that pays for itself many times over: design. Design matters Design is important precisely because there are real monetary benefits. You can’t exactly put a dollar value on a responsive website with excellent UX that can work on mobile (phones and tablets) as well as computers (laptops and desktops). But companies that excel in design will see...

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