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There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.

Q&A with Jacob Cass on Designing the Logo for San Francisco

Discover what it takes to brand a city as diverse as San Francisco. Plus learn how to land such clients and the extensive process that goes on behind the scenes. Read the interview below, originally published on Logo Inspirations. View the full Case Study Watch Video of the Design Process (1hr) Overview JUST Creative was tasked with designing the official logo design and branding for San Francisco, USA in collaboration with Miles Partnership, marketing destination specialists. After an extensive 9 month R&D project that guided the brand’s direction, the result is a new and refreshed brand for San Francisco, a brand that’s bold, welcoming, and optimistic, showcasing its scenic beauty and inner beauty. How did the client find you? I was subcontracted out by the agency, MILES Partnership, to develop the logo and branding for San Francisco. I had previously worked with this agency developing brands for other tourism destinations such as Puerto Rico. The agency originally found me through my website. What was the client looking for? The brief was to develop a logo & brand identity for San Francisco that captured the essence of the brand and unique culture of San Francisco. The...

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